Marketing books were invented 6000 years ago.

Don’t believe me?

Here comes the proof:

6000 years ago, a man had a brilliant idea:

He made a spear.

A powerful invention – but his fellow men were not convinced.

“It will never catch on,” said the oil experts.

So the inventor of the spear also invented marketing.

How?

He painted on a cave wall:

“6 ways a spear can save you from a wild boar”.

A team of researchers actually found this cave painting, which dates to just under 4000 years B.C. and has been translated by archaeologists.

It’s practically the first marketing book of all time.

Lesson learned:

No matter how good your product is, you need marketing.

“I invented marketing to sell my spear.”

Let me guess:

You need marketing, too.

You realize your product, service or art isn’t selling itself.

That’s why you’re here.

And trust me: you’re in the right damn place.

I’m going to show you the most valuable and best marketing books that will increase your sales.

And when I talk about increasing sales, I know what I’m talking about. I’ve been raking in six-figure sales for years – as a one-man show.

So you can trust my selection.

If you don’t read these books, you’ll end up like Beethoven:

Beethoven could have used some marketing books

He looked like a bum.

Dirty pants, matted coat, and disheveled hair.

Unfortunately for him, Beethoven had also lost his way and was wandering around like a madman.

When the farmers and innkeepers saw him, they thought he was a vagrant and dragged him to the police station.

When he protested and assured the police that he was “the great Beethoven,” they just laughed at him:

“A rascal you are. That’s not what Beethoven looks like.”

They locked him up.

Only when the music director showed up after many hours in jail and confirmed Beethoven’s identity was he allowed to leave.

You realize:

If your marketing is bad, you’ll be taken for a bum – even if you’re the Beethoven of your industry.

That’s why I created this book list for you.

Tip: Don’t read them all at once.

Pick one and implement it.

Turnover comes from implementation.

And now it’s time for my very subjective list:

The best marketing books you should definitely read:

Note: All links to the books are affiliate links.

Why does a customer buy?

And why does he decide against it at the last moment?

This question drives entrepreneurs, marketers, and lone wolves crazy.

Most die clueless and never learn why the customer didn’t click the buy button.

Do you know the answer?

Do you know exactly what to do to get someone to buy from you?

Or do you just always offer a discount?

No matter where you are, Sean D’Souza provides you with the answer and hands you a thick wire that will pull your sales out of the basement.

He takes you on a journey into your customers’ brains and shows you how to you systematically HOW your customers think, WHY they think that way, and WHAT you need to do to make them happy to buy from you.

In this marketing book you’ll learn:

  • Why the benefit is not the most effective way to sell and what you should do instead.
  • What the roller coaster effect is and why you should never sell anything again without it.
  • How to instantly get your customer’s attention and hold it until they move their cursor to the buy button.

The best thing about the book:

It’s written in an entertaining and pictorial way.

Trust me, you’ll never forget The 7 Red Bags.

PS

The book has collected over 1000 testimonials worldwide (On Amazon is only a fraction of them). They show you that D’Souza is not an entertaining patter – his brain audit system works.

PPS

I met Sean D’Souza in person and, of course, have a signed copy of this book

Let’s not kid ourselves:

We do marketing for one reason only – to sell and keep the dineros ringing in our coffers.

But many an entrepreneur is so timid that they can’t even get it together to sell water in the desert.

As David Ogilvy said:

“99% of advertising doesn’t sell much of anything.”

I’m sure: You’re reading this article and the corresponding marketing books to just not belong to the weak 99%.

Back to the topic of selling.

In the book Cashvertising, Eric Whitman shows you over 100 buttons you can push to get the customer to buy from you.

This book is not about broad topics like positioning or strategy. Instead, it’s about very specific situations that every entrepreneur has at one time or another:

  • How do I write a headline that grabs attention but is still serious?
  • How do I convince the customer to buy NOW? Because “later” means never !
  • What words are especially powerful in sales?

The chapters are all very short and get right to the point. Similar to the Content Terminator. All the “tricks” are based on psychology and are explained in such a simple and straightforward way that you can immediately apply them to your marketing.

PS

In the German-speaking world, the book is still an insider tip, because the German first edition is only published in November 2020. So grab it while the rest are still asleep.

By the time the others jump on board, you’ll already be in El Dorado for entrepreneurs.

PPS

The book actually belongs in the copywriting category, so it’s particularly suitable for copywriters or entrepreneurs who write a lot of advertising copy.

When Aeschines spoke, they marveled, “How well he speaks.”

But when Demosthenes spoke, they shouted, “Let us march against Philip!”

This quote from David Ogilvy’s book shows what this book is all about:

Your marketing isn’t meant to praise – it’s meant to sell.

And no, not all forms of advertising sell.

In fact, quite the opposite.

There was a survey that showed that people were less likely to buy a product if they had seen the advertising.

That’s what I call a flop.

The entrepreneur is paying millions in advertising dollars to neuter his own product.

Ouch.

So you don’t get something like this you should read “On Advertising” (German title: Über Werbung).

In his marketing book, David Ogilvy (the advertising genius of the 20th century) gives you his secrets and shows you timeless principles for producing advertising and marketing to sell.

Your writing may not win a design award – but your cash register will ring like Santa’s sleigh.

PS

David Ogilvy is considered the father of modern advertising and was the model for the “Mad Men” series.

PPS

Here you can find my article on David Ogilvy: 7 lessons from the grandmaster of advertising

Another tip: Since December 2020, there is also a German edition. You can find it here.

Want to play a game?

No?

You don’t have to. Because you’ve just played along.

Namely in my question-answer-game. You answered my questions inside and thus I “influenced” you by asking simple questions.

And that’s what “Influence” is all about: influencing other people.

Positively as well as negatively.

Robert Cialdini gives you 7 powerful weapons in this book – what you do with them is up to you.

You can build a drug empire or build schools in Africa. These principles will work anywhere you need a “YES” from people.

Cialdini uses controlled, psychological research to show you various means and techniques of persuasion to win people and customers over.

And along the way, you’ll learn how to protect yourself from manipulation.

The book is not an encyclopedia of science.

Cialdini tells you about experiments and observations that he conducted himself as a spy in various companies and tells you gripping stories that you will remember even after years.

The book is a classic and a must-read for every entrepreneur, marketer, and blogger, too.

PS

The book is so good that it also earned a place in my list of the best business books of all time.

You can’t create a desire.

You can only look for it.

Find it in the customer.

And apply it to your product.

Eugene Schwartz writes in his book:

“Let’s get to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work comes from the market itself, not from the ad copy.

‘The text can’t create a desire for a product.’

‘It can only take the hopes, dreams, fears, and desires that already exist in the hearts of millions of people and focus those pre-existing desires on a particular product.’

‘That’s the job of the copywriter: not to create those desires – but to channel and direct them.’ Actually, an individual advertiser can’t spend enough money to actually create that desire.

‘He can only exploit it.

‘ And he’ll die if he tries to run against it.”

PS

Here I’ve written out the key ideas from the book: Breakthrough Advertising: 5 Things You Can Learn from Eugene Schwartz

PPS

Schwartz stresses page after page how important headlines are. So here’s for you 155 headline ideas.

The death of VERY GOOD is GOOD.

But how does a company or an individual make the leap from GOOD to GREAT?

The book gives you the answer:

Jim Collins and his team of researchers spent 5 years analyzing 1435 companies over a 50-year period.

Those that dominated the field unchallenged for at least 15 years made the GREATs.

(Spoiler: 11 companies made it and were great).

What did these companies do differently than the rest of the fish in the pond?

Jim Collins tells you in his book.

A must-read for every entrepreneur and lone wolf who feels they are “average” and wants to catapult their business into the Hall of Fame.

PS

This is not a classic marketing book in the strictest sense. But believe me: if your business is “Great”, then marketing will be much easier

PPS

The book is also one of the best business books I know.

You see: I am really “fascinated”.

Many talk about it.

Very few do.

No, I’m not talking about sex.

I’m talking about positioning – a rogue who reads something ambiguous into this.

I have read many guides and very few of them could really help me.

So what is good positioning?

And what is not?

Sally Hogshead managed to develop a model that I could follow. A model after which I clearly understood:

This is what my brand looks like.

This is my positioning.

This is how I want to market myself.

Positioning is extremely important to your marketing. If you want to understand it, read “Fascinate.”

PS

If you have read the book, then you can guess three times which 2 of the 5 attributes apply to Schreibsuchti.

PPS

The book is full of stories and anecdotes that will make you realize how branding works.

Not a “broad” marketing book, but a very “pointed” one.

This book only deals with one thing: sales pages.

They’re those long letters or pages that make your bottom line cheer. If you want to create your next landing page, you should pick up this book.

It’s a paint-by-numbers guide to copywriting.

No joke.

Dan Kennedy gives you his system for writing step-by-step copy that sells extremely well.

The goal is not to win a design award – but to sell.

Who is this book for?

Just think of it this way:

If there’s a battle, copywriting is the sword. It’s the crucial words that miss the final thrust to get the customer to buy.

Speak:

If you have a “great brand” and fancy “corporate design,” but at the end of the day no one buys from you, then you need this book.

PS

A must read for freelancers and copywriters.

I’ll be honest:

I was skeptical.

At first I thought it was just a lurid title for a book that, in the end, had nothing to say.

But I was wrong.

Allan Dib teaches you everything you need to know about marketing.

And he does it very quickly, compactly, and entertainingly.

If marketing is new territory for you, then this book should be your first book.

Here, Allan Dib goes over all the basics from target audience, posit

ionization and profit maximization through.

Of course…


Czytaj dalej: https://www.schreibsuchti.de/2021/07/28/die-10-besten-marketing-buecher-aller-zeiten-die-deinen-umsatz-steigern-werden/

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